The Dairy Download
A podcast series presented by the International Dairy Foods Association and Ever.Ag. The Dairy Download is a 30-minute podcast hosted by Phil Plourd and Kathleen Noble Wolfley of Ever.Ag that covers dairy market news and offers fresh guest commentary on the consumer and policy trends shaping dairy. Breezy and informative, The Dairy Download takes listeners through a top-line report on the CME dairy markets, and then dives into the headlines and trends shaping dairy production, consumption and marketing with industry experts, market analysts, and leaders from across food and beverage. The Dairy Download is available wherever you get your podcasts, as well as for direct download from https://www.idfa.org/thedairydownload.
The Dairy Download
Ep. 65 - Dairy's Super Bowl Lineup
Sporting events bring friends and family together to celebrate, cheer on your team, and serve up some delicious meals. With one of the biggest American game days right around the corner, let’s look at what is in dairy’s starting lineup for the event!
This week on The Dairy Download, we talk with two experts in marketing and brand engagement with leading dairy companies about what trends they see in the weeks and months leading up to the Super Bowl, and what products their companies are serving up this year.
Erin Price, senior vice president of marketing with Sargento, and Elena Umanskaya, vice president of marketing with Lactalis Heritage Dairy, share what opportunities around game day are most exciting for their product lines, and how marketing for sporting events can help bring delicious dairy products to more homes across the country.
If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Melissa Lembke at mlembke@idfa.org.
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If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Lindsay Gold at lgold@idfa.org.
Like the show?
Rate The Dairy Download on Apple Podcasts!