The Dairy Download
A podcast series presented by the International Dairy Foods Association and Ever.Ag. The Dairy Download is a 30-minute podcast hosted by Phil Plourd and Kathleen Noble Wolfley of Ever.Ag that covers dairy market news and offers fresh guest commentary on the consumer and policy trends shaping dairy. Breezy and informative, The Dairy Download takes listeners through a top-line report on the CME dairy markets, and then dives into the headlines and trends shaping dairy production, consumption and marketing with industry experts, market analysts, and leaders from across food and beverage. The Dairy Download is available wherever you get your podcasts, as well as for direct download from https://www.idfa.org/thedairydownload.
The Dairy Download
Ep. 48 - Dairy in the TikTok Spotlight
Do influencers really influence what and where we eat? Social media platforms such as TikTok and Instagram feature a lot of food content, from mini cooking tutorials to QSR restaurant reviews and a whole lot in between. The latest episode of The Dairy Download features conversations with two guests who’ve seen the videos move the needle.
First, Darryl Postelnick tells us how a former technology executive found himself with more than 2.7 million followers of his TikTok cooking videos. Darryl shares his approach to the genre and talks about how he interacts with brands and the people that watch his Cooking with Darryl segments.
Next we hear from an executive with a marketing firm that works with food companies and restaurant chains looking to grow their businesses with the help of social media and influencers. Ryan Goff of MGH talks about the trajectory of the phenomenon and explains that there’s still room for brands to get on board.
The episode is sponsored by Infor.
"Infor is transforming dairy businesses worldwide with ERP, supply chain, and product lifecycle solutions tailored to fit industry needs. Find out how at infor.com/dairy".
If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Melissa Lembke at mlembke@idfa.org.
If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Lindsay Gold at lgold@idfa.org.
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