Consumers may not be trapped at home exploring old recipe books and comfort foods, but they are still shopping at retail more frequently than they were prior to the pandemic. At the same time, inflation has consumers tightening their pocketbooks and looking for more affordable options when they go shopping. The latest episode of The Dairy Download features conversations with two guests who can speak to the trends driving demand of dairy and other categories at grocery stores.
First, Darren Seifer, executive director and industry analyst at NPD Group, explains how consumers are “boomeranging” back to pre-2020 trends, but not entirely—see butter, milk, and ice cream. Darren shares his thoughts on how everything from inflation to TikTok to e-commerce impacts how and where consumers spend their hard earned money.
Next we hear from Mark Baum, chief collaboration officer and senior vice president of industry relations at FMI – the Food Industry Association. Mark talks about FMI’s latest “U.S. Grocery Shopper Trends” report, the evolution of dairy product placement in brick-and-mortar stores, and the potential for e-commerce growth in 2023 and beyond.
If your company is interested in sponsoring a block of episodes of The Dairy Download, contact IDFA’s Michael Goodin at mgoodin@idfa.org.
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